Hulk Hogan's New Look in 2025
Hulk Hogan's striking new look makes waves as he steps back into the spotlight, embracing nostalgia with strategic flair.

Hulk Hogan's New Look in 2025
Hulk Hogan, the legendary professional wrestler, has recently unveiled a striking new look that has generated significant buzz online, coinciding with a major professional announcement. Now 71, Hogan’s latest appearance channels one of his most famous wrestling personas, drawing both nostalgic admiration and humorous commentary from fans.
Details of the New Look
Hogan appeared publicly with a dramatic two-toned beard: a jet-black beard paired with his iconic bleached white handlebar mustache. This combination strongly echoes his “Hollywood” Hogan days from the 1990s New World Order (nWo) era in WCW. He completed the ensemble with his signature red bandana, trademark sunglasses, and a T-shirt reading “America first, beer second”, a nod to his Real American Beer brand. This style is a departure from his recent looks and hasn’t been seen since his nWo period, leading to widespread fan commentary and social media reactions. Some expressed genuine concern or confusion, while others joked about the bold contrast, with quips like “Is he identifying as a Zebra now?” and “Hulk Hobo” making the rounds online.
Context for the Change
The new look was first showcased during a live interview on Fox & Friends as Hogan promoted Real American Freestyle Wrestling, a new freestyle and folkstyle wrestling promotion he co-founded with longtime friend Eric Bischoff and wrestler Izzy Martinez. Hogan has taken the role of commissioner for Real American Freestyle, aiming to revitalize a new branch of professional and amateur wrestling. This change in appearance may also be part of the promotional strategy for his new league, intended to evoke memories of his “Hollywood” persona and grab attention in a crowded sports entertainment landscape.
Public and Fan Reaction
The reaction online was immediate and mixed, with some fans celebrating the throwback to Hogan’s nWo days, while others questioned the transformation and what it signified as he enters this new business chapter. Social media users humorously debated the style and its inspirations, with some expressing nostalgia and others poking fun at the unusual color combination.
Summary Table
Feature | Description |
---|---|
Beard | Two-toned: Jet-black beard, white handlebar mustache |
Other Accessories | Red bandana, sunglasses, “America first, beer second” T-shirt |
Style Inspiration | Reminiscent of “Hollywood” Hogan from nWo (1990s) |
Occasion | Promotion of Real American Freestyle Wrestling on Fox & Friends |
Public Response | Mixed: Nostalgic praise, jokes, and some concern |
Related Developments
Hulk Hogan’s new look coincides with his business partnership with Eric Bischoff and the launch of Real American Freestyle Wrestling, aiming to make a mark in the world of amateur and freestyle wrestling. Hogan remains an active public figure and continues to leverage his legacy and persona to promote new ventures, both in wrestling and branded products like his beer.
In summary, Hulk Hogan’s new look is a deliberate and attention-grabbing nod to his wrestling past, marking a new promotional era for both himself and his business endeavors. For professionals in the wrestling entertainment industry, this move highlights the importance of branding and nostalgia in audience engagement. As Hogan challenges conventional style norms, he sets a precedent for leveraging personal image as a powerful marketing tool.
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